Regular callage into multiple outlets delivers clear results in the establishment of the sales fundamentals (issues such as off sale occasions, missing SEL’s, agreed POS, planogram compliance, book stock errors)

The building of in-store relationships, pre-selling of promotions, assisted ordering and practical hands-on assistance is the key to building retailer support.

One-off callage or shared/syndicated collage does not achieve the same return as a focussed and dedicated regular team.

Recent results:

• Shelf Edge Label corrections have reduced by 36%
• Book Stock Errors have reduced by 81%
• Out of Stock occasions reduced by 62%
• Influenced Cases rose by 614%
• Delivering a clear return on investment