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Asda
Category Merchandising
We deliver fortnightly calls to Asda stores nationwide, co-ordinating over 60 individual POS elements, ensuring planogram compliance, and managing network specific promotions from 3 network partners as well as the Asda Head Office Team.

Highly trained and briefed at quarterly team meetings, the team works alongside in-store colleagues to ensure maintenance of merchandising between visits and training of staff on in-store processes.

Category sales grew by over 40% in first two years of this activity, and dummy handset shrinkage significantly reduced.

This service won “Best work by an FM agency” Smart awards 2004/05.


Category Management
Category Management