Our objective is to maximise sales of Paramount’s DVD & VHS products in key store groups.

This is achieved by replenishing stock levels on the main movie chart fixture, and siting prominent display materials of paid-for and additional pos items.

It is crucial that paid-for display material and stock is available for sale in store within the first few hours of the launch.

Paramount is notified of all non compliance and stock issues each day to ensure minimal impact.

In a recent activity 99.5% of stores had War Of the Worlds POS on display in store on exit.