The FDS Grocery Team used their relationships and in-store knowledge to secure large off-fixture display space for UB’s biggest launch in 2005 - 'Specials Crisps'.

By pre-selling the launch and offering in-store incentives in the form of football tables and gift experiences, the team secured large off-fixture space and permanent display equipment for 'Specials' across major mults and made the launch a huge success.

The part FDS played in this success was recognised by the United Biscuits Board.