Client Example Case Studies

Major FMCG Experiential Activity:

Benefits to the Client for this activity were:

• The client achieved the positive brand building that they felt was key, to drive their brand in terms of awareness, visibility and sales
• The client relationship with Asda was strengthened, which is important in a client / retailer environment
• Consumers were educated to the benefits of the brand, so that they became purchasers of the brand, and carried away a picture to remind them of the positive experience they had with the product

Results

• This well targeted campaign produced sales results in store that had increased by over 50%
• Follow on campaigns delivered sales increases in excess of 200%

Operation:

• Pictures of Disney Characters on an eye catching stand in Asda stores
• Parents were invited to bring their babies and toddlers for a photograph
• fds staff took the photos and gave the parent a free copy
• At this time the benefits of the product were explained to the parents
• Purchases by the parents were encouraged
• The equipment was sourced and the staff well trained to execute the entire activity, including all the photographic elements.

DVD Merchandising Campaign:

Up to 25% of total sales are achieved in week 1 of launch of a new film so it is critical that DVDs are available and on sale on day 1 of release

Benefits to the client from this activity were:

• fds helped our client increase their share of Home Entertainment by 75% during this activity
• Our client was supplied instant feedback on any issues with real time reporting meant that any potential for lost sales was greatly limited

Results:

• Over 12 months of this activity, fds made over 75,000 visits
• A phenomenal 'on-time' coverage result of 99.79% was achieved over the whole year

Operation:

• 290 tactical people were fully trained with KPI deliverables, managed by a dedicated account team and supervised by fds Area supervisors
• A 'real time' reporting solution was put in place
• On each day of activity fds Account team interrogate real time data gathered by teams in store, and take immediate corrective action if necessary
• Trend reporting for future drives and greater efficiencies reported in an aim for the best results possible